WHAT THE TRUFF?!
When I first joined TRUFF, the brand exclusively posted short-form YouTube content and were missing out on the potential to build strong awareness on the platform. To increase the brand's presence, I helped ideate, execute, and promote the "WHAT THE TRUFF?!" series.
The series spotlighted a diverse lineup of celebrities to create questionably delicious meals with strange and unique ingredients, and it proved to be successful! Within the first three months of launch, the series accounted for over half of TRUFF's channel views and drove an 87% increase in public watch hours.
INSTAGRAM STORIES
For each episode of WTT?!, I created engaging Instagram Stories that showcased celebrity recipe details and included direct links to the episodes, effectively driving traffic to the brand's channel.
THUMBNAILS
To attract new audiences to our channel, I designed engaging thumbnails inspired by top-performing YouTube channels. Each thumbnail featured images of the guest celebrities to drive clicks to the episodes and brand channel.
SOCIAL MEDIA CUTDOWNS
To engage our existing social media followers, I edited entertaining episode cutdowns that captured the series' tone and encouraged viewers to explore the full episodes through the link in the brand's social bios.